Famous Bloggers - Social Marketing Strategy: Encouraging the Right Conversations |
Social Marketing Strategy: Encouraging the Right Conversations Posted: 23 May 2011 02:35 PM PDT Most of the brands fail in the arena of social marketing, because they focus less on 'social' and more on 'media'. Markets are nothing but conversations. In order to build long-term relationship with consumers, companies need to encourage the right kind of conversations after identifying who their target audience is. The best part about social media is that you can't even stop conversations from happening. Once you have identified your target audience, the next important step is to focus on right conversations so that you can engage more and more consumers to interact with your brand, products and services. Targeted Conversations for Target Audience One common mistake that most of the companies make while using social media sites for social marketing is that they start encouraging just every type of conversation. When you start social marketing, you need to use your energy to concentrate on conversations that are targeted to fulfill your target audience's requirements. What should be the Focus of Your Conversations? In any case, some of the key goals that you can achieve by encouraging conversations through any social marketing platform include the following. Consumer Support Brand Advocacy Consumer Feedback Building your brand presence on a social media platform will meet with success only when you are able to encourage the right kind of conversations. Depending on the kind of conversations you want to promote, you can create groups, communities and use user-friendly applications. The right conversations should always be targeted at reflecting the company's brand positioning, kick-start a word-of-mouth campaign and provide value to consumers on an ongoing basis. |
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